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The COVID-19 (coronavirus) pandemic is an unprecedented situation. For consumers and businesses alike. We are all focused on stopping the spread, social distancing, flattening the curve, proper hand washing, hand sanitizer, and even toilet paper being out of stock everywhere. But in addition to personal concerns, businesses face professional concerns. Particularly small business owners. During… Continue reading The Importance Of Marketing In A National Crisis Like COVID-19

Social media is the largest global community and it has become a requisite for businesses in 2018. As of January 2018, there are 3.2 billion active social media users — which is 42% of the world’s total population. As people spend more time online, it’s become the preferred way to find out information on products and… Continue reading The Power Of Social Media For Businesses

Happy 2018! It’s the beginning of a new year which means time for setting resolutions and reflecting on how we can improve ourselves. Why not consider how you can improve your business in the upcoming year too? This is a fantastic time to freshen up your brand’s look, get active on social media, and present… Continue reading Make A Social Media Resolution For 2018!

People spend more during the winter holiday season which means more opportunity for businesses! It’s the biggest sales period of the year so amp up your marketing efforts. There are significantly more impressions, click-through rates, visitors, and spending at the end of the year. Your advertising budget should change to take advantage. Check out these… Continue reading Online Advertising For The Holiday Season

Snapchat has become a giant in the social media world. It’s the most popular social network for teens. The numbers overwhelmingly back it up that snapchatters are very young: 13-17 year olds make up 23% of active users. 18-24 year olds make up 37%. 25-34 year olds make up 26%. The cute dog ears and pink fairy… Continue reading A Guide To Snapchat For Brands

As a business online, it’s important to reach the customers most likely to buy from you. With the vast amount of content being published every day, every hour, your brand needs to stand out. You can do this by targeting your ideal customers while producing content that is relevant to them. When you understand your… Continue reading Targeting Your Ideal Customer Online

Online reviews have a significant impact on your business because the large majority of customers actively seek them out. In fact, 88% of online shoppers incorporate reviews into their purchase decision-making process. They know that reviews are an unbiased, legitimate source of knowledge, and so they trust them to inform their purchasing decisions. Online reviews aren’t… Continue reading Importance Of Online Reviews

Your brand is how your business is seen. It isn’t merely the logo or company tagline, although those make up a brand. It’s the identity of your business as a whole. Re-branding involves changing a specific aspect of the brand like the logo or motto, or perhaps several major parts of the brand.. A re-brand… Continue reading How Rebranding Can Boost Your Business

Social media has become an integral part of people’s lives online. It’s not just a trend for teenagers anymore. Platforms like Facebook and Twitter are used by people of all ages every single day. There are 2.3 billion active social media users. That’s a large percentage of the population. Not to mention, 1 million new… Continue reading How Social Media Can Help Your Business